Chery had just landed in Australia, and needed a way to connect with local audiences fast. So we went looking for an insight. A hybrid car that goes further and stops less means one thing for Aussie families. Less time at the servo. We could've told that story through fuel economy but Instead, we looked to the back seat, where the real losers of this efficiency win are Chery's kids, no longer able to indulge in servo snacks.