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Car people don't need to use every ounce of performance their car has, they just need to know it's there. That's the quiet flex. The GR Yaris carries WRC engineering in its bones, built for stages most owners will never see, but every red light, every on ramp, every wet Tuesday commute feels different because of it.
The campaign ran hero TV through to BVOD, SVOD and cinema, with digital, OOH and social picking up the energy across the edges. Gamified environments let people get hands on with the performance story, and a behind the scenes series pulls back the curtain on what WRC level engineering actually demands.
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