215 stations. One QR code. A free mobile web app that turns Sydney's train network into a storytelling experience.
Pick your destination. The platform calculates your exact journey time, then using AI - reimagines a classic novel into a brand new genre, paced to your route and ending the moment you arrive. For Mastercard, the daily commute becomes the canvas. The space between taps becomes Priceless.
Case Study
Built for mobile and tablet, Transit Tales uses Artificial Intelligence (AI) technology and real-time transit data to create personalised audio stories matched to the exact duration of a commuter’s train journey. Accessible at no cost, Transit Tales is now available to over 1.2 million daily travellers.
Demo video
Commuters generated 26 thousand minutes of story over the campaign period - with 1500 daily users replacing
doom scrolling with a new interest in classic literature. Each Ooh media touch point had its own bespoke design, further enticing potential listeners into a scanning a story. Working with Media partners, we strategically set each Ooh site in the vicinity of a transport route.
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